Shaw Academy is the #1 provider of personalised accredited education at scale on the planet, educating hundreds of thousands of new students every month. Their mission is to deliver great education accessibly and affordably to everyone, everywhere. Founded in 2012 and headquartered in Dublin with Centres of Excellence in Bangalore, the US & Cape Town, this organically grown business now employs over 500 full-time staff. The Company is privately owned, well-funded and continues to attract considerable funding interest from Institutional and Strategic Investors.
We were approached to identify and secure a world class Chief Marketing Officer. We were looking for an exceptional leader with expertise across all aspects of the marketing discipline to take the reins of the marketing sourced and marketing influenced revenue engine of the company. This position required substantial experience across the full suite of consumer marketing disciplines for digital marketing, social media, marketing analytics, ORM, creative development, CRO & branding. The Chef Marketing Officer would be a key member of the Leadership team, with responsibility for the company's core marketing strategy and execution.
Leveraging our market leading inhouse research team, as well as our strong internal connections into the best Digital Marketing Leadership talent, we scoured the relevant talent pool focussing on Ireland and the UK. Ideal industry backgrounds included Gaming, Financial Services and Travel & Leisure. The successful candidate came from the Gambling and Casino industry.