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WaterWipes approached Accreate in 2016. Their product range was starting to gain excellent customer adoption and high growth and they needed to significantly enhance their leadership capabilities to support their transition to a global, high growth, branded CPG. We started our Partnership in the Operations Vertical. Moving on from there, we worked across the Commercial Vertical and the C-Suite was completed in 2020 when the CEO Founder took the decision to step into the Chairman position and Accreate secured a new Chief Executive Officer for the next phase of their growth journey.

Since 2016 Accreate has supported WaterWipes in carrying out Executive Searches to attract the very best of talent across multiple verticals. Assignments that we successfully completed for WaterWipes include:

Chief Demand Officer

The Assignment

WaterWipes asked Accreate to conduct an executive search to identify a Chief Demand Officer. The Chief Demand Officer would sit on the Executive Leadership team and Board and own the consumer, shopper and the customer interface. They are tasked with managing and growing the revenue of the business. Critically, the CDO will ensure that both marketing and sales are linked, driving both brand and category growth.

Our Solution

In this executive search for a world leading Chief Demand Officer, Accreate were looking for someone with extensive commercial leadership experience in an Omni-Channel environment in the FMCG or CPG industry with multi-region or global demand creation experience. Critically, we were looking for someone with a passion for creativity and customer satisfaction, and the ability to successfully execute corporate strategy to achieve ambitious revenue generation. First and foremost, we were seeking an excellent people leader, and whilst he or she would be results driven, their approach will complement the WaterWipes values of Be Excellent, Be Respectful and Be Brave.

Our market leading inhouse search team carried out an exhaustive international search which yielded an exceptional Commercial leader with significant global CPG experience and a strong cultural fit aligned to this high growth organisation.

Regional VP, North America

The Assignment

WaterWipes asked Accreate to conduct an executive search in the USA Market to identify a market leading Regional VP for their North America business. This was an exceptional time to join WaterWipes, particularly in this pivotal growth leadership role and in this key market for the business. The Regional VP – North America sits on the senior leadership team and reports into the Chief Demand Officer (CDO). The successful candidate would have overall responsibility for the rapid growth of WaterWipes’ revenue and brand awareness in North America through developing areas such as sales leadership, distribution channel management and strategic pricing / revenue management.

Our Solution

As the pace of growth of the organisation escalated, North America had rapidly become WaterWipes’ largest market. To fill the Regional VP, North America role we wanted someone with outstanding commercial credentials from a blue chip FMCG background. At the same time, they needed to have the flexibility and tenacity to excel in a high growth, scale-up environment. Key to their success would be the ability to move from the strategic to the tactical at lightning speed. We were looking for an optimal blend of sales, category and marketing background. We reached out to our network in the American FMCG market to shortlist a strong panel of commercial leadership talent. Again, the key for success was to identify the right cultural fit that could bring their learnings from a scaled and mature business to a high performing scale-up environment. We secured an outstanding commercial leader from one of the world’s largest CPG companies.


The Assignment

For our first assignment with WaterWipes, we were approached to carry out an exhaustive executive search to identify and secure a world class Chief Operating Officer. The role would have responsibility for the overall hands-on management of the manufacturing plants with a principal focus on developing a scalable manufacturing environment to meet rapidly growing market demands.

Our Solution

As the pace of growth of the organisation escalated, the WaterWipes operation was ramping up significantly. We wanted to bring in world class operational leadership excellence. At the same time, the successful candidate needed to understand a high growth, scale-up environment, delivering for today and planning for tomorrow. We reached out to our network in the international FMCG community to shortlist a strong panel of operations leadership talent. Again, the key for success was to identify the right cultural fit that could bring their learnings from scaled high performing operations to a scale-up environment. We secured an outstanding Chief Operations Officer who remains a key member of the C-Suite today.


The Assignment

WaterWipes asked Accreate to carry out an Executive Search to identify a Chief Financial Officer. Reporting to the Chief Executive Officer (CEO), the Chief Financial Officer (CFO) would form part of the wider Leadership team. This was a pivotal hire for the organisation as it continued to grow and expand globally. The successful candidate would guide the worldwide team, manage the finance/accounting departments of each country, control growth and manage banking relationships.

Our Solution

Our Executive Search needed to deliver an outstanding commercial finance leader. We were seeking a strategic thinker with relevant experience in a similar multi-cultural environment, with a track record in delivering challenging targets, while inspiring and motivating a high-performance team. We wanted to find a Chief Financial Officer with a passion for adding significant value to an innovative company in high growth mode. We secured an outstanding Chief Financial Officer who remains a key member of the C-Suite today.


The Assignment

With the decision of the CEO-Founder to step into the Chairman role, Accreate was approached to carry out an executive search to secure a world class Chief Executive Officer. This was an exceptional time to take on the leadership of WaterWipes as the organisation had positioned itself well to realise its ambitious growth plans. Reporting to the Chairman and forming part of the board, the Chief Executive Officer would lead the organisation through the Executive leadership team and continue delivering on the existing great performance into the future.

Our Solution

Accreate had worked with WaterWipes for over four years when we took on the critical assignment to find their next Chief Executive Officer. We understood the DNA of the business culture intimately and were passionate about finding a world class Chief Executive Officer for this exceptional business.

On behalf of our client, we were looking for an exceptional strategist and an outstanding leader to guide the worldwide team and build the business with vision. At all times, WaterWipes aims to treat their people and their customers with the care they deserve, and the right candidate would have to naturally put people at the centre of all that they do.

We were seeking an empowering leader who could inspire the people and the organisation to be the very best that it can be, to remove obstacles hindering progress and to provide clear vision and direction. Assuming direct accountability for a multimillion-euro business, the Chief Executive Officer would be responsible for steering the strategic direction of the organisation and aligning the business to deliver effectively on that vision.

Accreate leveraged primarily our existing network of high calibre talent in the CPG leadership space internationally. We prioritised candidates on cultural fit with technical ability as a given for all shortlisted interested parties. The executive search yielded a candidate who came with exceptional global blue chip FMCG credentials, but more importantly, she really understood and demonstrated how to leverage the people and brand assets of this fantastic organisation to underpin sustainable growth for the future.

"Accreate are Executive Search Partners in the truest sense – they know their market and make it a priority to know and understand the markets of their clients. When engaging an Executive Search provider, our aim was to develop a cohesive two way ‘working partnership’, with a partner who understands the uniqueness of our brand, and who could align themselves to our corporate values. Accreate have helped us create this and more and are now a valued extension to our HR Group and wider organisation. Insightful, Connected, Excellent.”

Chief People Officer, WaterWipes