CATCH UP OR BE ELIMINATED

 byLorraine Bolger.
 Published: 12/05/2016

“We didn’t do anything wrong, but somehow, we lost”. That’s how Nokia’s CEO, Rajeev Suri saw their recent acquisition by Microsoft.

How could this happen to such a well-respected company like Nokia? Simple, the world of technology and business changes and changes quickly and you either do likewise or go where the dinosaurs go.

Nokia’s lack of willingness to change or indeed their inability to change are the reasons for their corporate harikari.

As a company they missed out on the learning opportunities which stem from change and a culture of change within any dynamic organisation and so they lost out on vital monetary opportunities and fundamentally also lost a grip on their business sovereignty.

Nokia are not alone in the annals of company complacency, another example of this is Kodak and how it missed opportunities in digital photography which they themselves invented. Their inability to see photography’s future as a digital future continued for decades leading to their eventual bankruptcy and demise.

What I have learned over the last few years in business is if you do not change you stand to lose way to the competition quickly. But to remain competitive you have to want to change, to embrace change and all the benefits that it will bring. You may fear to fly but you need to take flight nonetheless.

People who refuse to change and improve will one day become irrelevant to their industry. This may sound harsh but it’s a truism we need to hold on to or we will end up on the scrapheap like so many before us.

This is not scare mongering it is a warning, a caveat and most of all an encouragement to one and all to realise that change is good, change is here, change is now and that by changing and learning new skills, techniques and educating ourselves further we will provide our clients with the best advice in the market.

And remember “The secret of change is to focus all of your energy, not on fighting the old, but on building the new.”

And if you are still in doubt just listen to Bowie’s 1971 Hunky Dory album, what song? well “Changes” of course.

“The best preparation for tomorrow is doing your best today” – H. Jackson Brown, Jr.