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Apple is forty years old this year and it got me thinking about the journey of such an iconic company and how successful it is today. Early on Apple experienced success then failure and success again due in part to pure determination but more than that the one word that sticks out when pondering Apple’s success is ‘Vision’, the vision of Steve Jobs, Apple’s Co-founder.

Jobs knew what he wanted to create and was not going to stop on his journey until his vision was achieved. In his own words “We started out to get a computer in the hands of everyday people, and we succeeded beyond our wildest dreams.”-Steve Jobs

Most IT business analysts would agree that without Steve Jobs, Apple lost its sense of direction and pioneering spirit and furthermore it was his return to Apple with his messianic vision and formidable passion which enabled his company to engineer one of the greatest business turnarounds in the 20th century.

Both in business and in life - all of us are on our own personal journey and it is quite clear to me that it is those individuals with the clearest of visions and the determination to achieve them are necessarily the ones who will succeed. Whether this be in our personal lives or the working world I’d venture that the same criteria for success applies. You need to have a clear vision of what you want to achieve and then the pure passion to make it so.

I truly believe we all as individuals are capable of achieving great things in our lives yet it seems that it is only ever the minority of us that actually succeed. It is almost impossible to pinpoint exactly why this is so.

However maybe the reason is as simple as the following:

“You’ve got to find what you love”, “The only way to do great work is to love what you do. If you haven’t found it yet, keep looking. Don’t settle. As with all matters of the heart, you’ll know when you find it.” Steve Jobs commencement speech at Stanford University

At Accreate our passion is for you to do great work, for you to love what you do. So all you need to do now is to be brave, don’t settle and share your vision with us so that we can help you achieve your full potential and remember “People with passion can change the world”.

Articles by Lorraine Bolger